Lizbeth Patricia Espinoza Pineda (filter)

Lizbeth is an excellent example of using modern tools to help the tradition thrive. Growing up in a family of farmers, she quickly realised how dependent her family's financial situation is on the weather conditions they have no control over. She devoted her knowledge to helping her family and created an Instagram account to make the region and farms more visible to the world. By sharing stories of life on a farm, she brings communities closer and creates a platform for producers to communicate with coffee buyers.